E-Marketing
Becons Team are experienced
at developing and delivering effective
e-marketing campaigns. Our areas of expertise
include e-mail marketing, search engine
optimisation, electronic newsletters and
viral marketing.
E-mail
Marketing
E-mail marketing is very cost effective
and the results can be easily monitored.
We can help develop targeted communications
to be e-mailed to target audiences such
customers, prospects, suppliers and the
press.
These e-mails can be
personalised to the individual and made
to be visually appealing possibly by the
use of HTML. E-mail addresses can be acquired
and be sourced in a number of ways, your
website itself can act as a great data
capture tool.
E-mail
marketing system
We have developed a comprehensive
yet easy to use e-mail marketing system
enabling you to send e-mails to your entire
database, or pre-selected groups at the
touch of a button. The system allows you
to send either plain text or nicely designed
HTML e-mails based on any number of pre-designed
templates.
The system also automates
the facility for users to opt out of the
mailing list, ensuring you comply with
the latest legislation concerning e-mail
communications and ‘Spam’.
Electronic
newsletters
Electronic newsletters
and bulletins work very much in the same
way as e-mails and can be sent to a list
of pre-defined subscribers at the touch
of a button.
Search
Engines and Directories
We can help promote your business on all
the major Search Engines and Directories.
At Becons Technology we have a deep rooted understanding
of the Search Engine Optimisation industry
and can help you to achieve significant
results.
Click
here to read more about our search engine
optimisation services.
Pay
for Position Services
Many search engines have
now adopted Pay for Position and Pay Per
Click models. Some examples include:
. Espotting
.
Google Adwords
.
Overture
Our experience allows us to help you to
achieve maximum exposure and ROI.
Paid
Directory listings
We can advise on the
the more popular directories where paid
listings can help to generate targeted
traffic to your website.
Banner
Advertising and Rich Media
We can deliver effective banner advertising
strategies based on varying cost models
including CPC or CPM and PPM.
Our creatives can help
with the design of anything from simple
banner advertising design to full rich
media adverts to ensure you stand out
from the crowd and deliver your marketing
message in the most effective way.
Viral
Marketing
Viral Marketing is the phenomenon that
facilitates and encourages people to pass
along a marketing message. We can help
develop viral marketing campaigns that
hit the right spot to ensure maximum exposure
for you and your organisation.
Co-ordinating
on and off-line marketing
We help ensure the seamless integration
of your online and conventional offline
marketing activities. We are happy to
work with third party organisations to
ensure your online activities are an effective
and important part of your overall marketing
communications mix.
Further Information
Read
more about our search engine optimisation
services
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